Pebble Beach: where the motoring elite celebrate the art of collecting

Antique cars on a field during Pebble Beach Concours d'Elegance

On August 17, 2025, the Monterey Peninsula will once again become the global epicenter of automotive luxury with the 74th edition of the Pebble Beach Concours d’Elegance, one of the most prestigious events in the international automotive calendar. But the true experience begins long before the carpet is rolled out onto the 18th fairway: for attendees of this iconic gathering, collectors, designers, entrepreneurs, celebrities, and brands, the key to success is meticulous and early planning.

Multiple events overlap on the calendar: exclusive car auctions, design showcases, private dinners, and high-level meetings between brands and clients. Managing transportation and access in this context requires more than just efficiency; it demands precision, discretion, and real-time adaptability.

Chauffeur services during Monterey Car Week, private flights, and seamless coordination between hotels, events, and airports must be flawless. Partnering with travel planners specialized in exclusive trips, experienced luxury concierge firms, and high-end executive transportation providers will help you stay ahead of unexpected changes and ensure a smooth, uninterrupted experience, even when last-minute adjustments arise.

More than just an automotive event: the art of excellence in motion

Since its first edition in 1950, the Pebble Beach Concours d’Elegance has evolved from a gathering of car enthusiasts into a true celebration of design, heritage, and excellence. Today, more than seven decades later, it stands as the centerpiece of Monterey Car Week, a week that transforms the California coast into a global showcase of innovation, design, and lifestyle.

Each August, this event draws an exceptional audience of international car collectors, visionary designers, top executives, and entertainment and fashion celebrities, as well as representatives from auction houses, art galleries, and tech brands, each finding in Pebble Beach a unique platform to connect with an exclusive public.

But beyond the perfectly restored vehicles and futuristic prototypes, the Concours is a meticulously curated experience, where every detail matters. From the staging on the iconic golf course to the private events surrounding it, everything is designed to celebrate excellence in motion.

What to expect from the Pebble Beach Concours d’Elegance 2025

The Pebble Beach Concours d’Elegance is a refined expression of automotive design and cultural heritage. Year after year, it attracts an audience that not only admires automobiles as works of art but also celebrates the savoir-faire that defines the world’s most iconic brands.

From meticulously restored historic models to cutting-edge unveilings and gourmet experiences, Pebble Beach Concours offers an exclusive program where elegance is the common thread.

1955 Porsche 550 1500 RS Wendler Spyder Winning third place in the Postwar Racing class at the Pebble Beach Concours dElegance at Pebble Beach CA USA on Aug-18-2022. Car at Pebble Beach

Unique vehicles, multi-million-dollar auctions, and global recognition

Each edition of Pebble Beach brings together a once-in-a-lifetime selection of automobiles rarely seen outside private museums. Rolls-Royce, Bugatti, Ferrari, Aston Martin, Mercedes-Benz, Bentley, and other legendary brands compete not only for the prestigious “Best of Show” award but also for the admiration of true connoisseurs.

At the same time, auctions held by renowned houses such as RM Sotheby’s and Gooding & Co. generate multi-million-dollar sales, offering car collectors rare vehicles with unique histories. In addition, leading luxury car brands choose this iconic stage to unveil their most innovative concept cars in a dialogue between heritage and cutting-edge design.

Best Pebble Beach experiences: fine dining, exclusive accommodations, and VIP packages

Beyond the golf course fairway, Pebble Beach is a true feast for the senses. Private dinners curated by Michelin-starred chefs, wine and champagne tastings in oceanfront residences, and intimate receptions hosted by luxury watchmakers and fashion houses are all part of the social calendar.

Boutique accommodations and private villas are limited and typically booked months in advance. Access for VIP tickets at Pebble Beach Concours, hospitality lounges such as the Club d’Elegance or the Chairman’s Hospitality at The Lodge, as well as exclusive satellite events, requires planning and coordination at the highest level.

Monterey Car Week events: beyond the Concours

The Concours is the highlight, but not the only attraction. Monterey Car Week events include the Tour d’Elegance, Pebble Beach Classic Car Forum, The Pebble Beach Motoring Classic, and exhibitions of European, American, and Asian classic cars, each event requiring travel and a tailored schedule.

For those attending multiple events per day or representing brands with simultaneous commitments, personalized logistics becomes vital. Private transfers in Monterey, dynamic route planning, coordination with local staff, and the ability to adapt to unforeseen changes are key. This also allows guests to enjoy other local attractions, such as the iconic 17-Mile Drive at Pebble Beach.

The role of private transportation at Pebble Beach Concours

At an event where every second counts and public visibility is constant, private transportation is not just a matter of comfort but of security and control. Personalized mobility plays a strategic role during Monterey Car Week, especially for guests with multiple public appearances or high privacy requirements.

Premium mobility in restricted and high-traffic areas

Access to Pebble Beach and the main events of Car Week is regulated by checkpoints, traffic controls, and limited-mobility zones. In this context, prior coordination of transfers with authorized operators makes a substantial difference.

closeup of a young caucasian businessman in a gray suit using a smartphone sitting at the driver seat of a car

At Drivania Chauffeurs, we offer luxury mobility services at international events with highly trained private chauffeurs and, when required, official accreditation to operate in restricted or priority access areas. This ensures the client’s schedule runs smoothly, with strategically designated pick-up points based on the type of access or credentials for the day.

Additionally, the Drivania team can synchronize arrival and departure times for groups, VIP guests, executives, or brand representatives, managing complex mobility flows with millimeter precision.

Privacy, punctuality, and discretion as non-negotiable elements

In a media-intensive environment like Pebble Beach, where press coverage and fan presence are extensive, preserving the privacy of attendees becomes critical.

Drivania Chauffeurs operates under the highest standards of confidentiality, with drivers trained in protocol, minimal waiting times, and optimized routes designed to minimize exposure in high-traffic areas. Every journey is planned not only for efficiency but also to avoid any risk or discomfort for passengers.

Our global consistency allows us to deliver the same level of excellence at Pebble Beach as we do in destinations like Paris, Dubai, or Monaco, coordinating vehicles, VIP transfers, schedules, and special requirements for invited artists, top executives, or brand teams.